2/13/2023 0 Comments Lyrical lemonade cans“I am in a position where I can help possibly make Chicago that next city, the next L.A., in terms of resources and hubs,” he says, “and really just make people more aware of the music culture here. Although Bennett admitted moving his business to larger cities, like New York or Los Angeles, would make his business grow even faster, he wanted to stay where the roots of his goals lie. But, no matter what offer came his way, the “windy city” continued to drag him in. You can watch Bennett’s work develop in his Music Video Reels located on the Lyrical Lemonade YouTube channel.Īfter working with other big-name artists like Juice Wrld, Kanye West, Trippie Redd, etc., Bennett found his work reaching outside of Chicago. All of his videos add animation to enhance the classic editing done. What made him stick out was his specific editing style. At the age of 22, he had already created more than 300 music videos. This made him one of the most in-demand video directors in the market, for a quickly developing punk subgenre formed from the work of the SoundCloud youth. In 2017, Bennett began working with artists like Lil Pump, Ski Mask the Slump God, and Famous Dex. It was all happening right in front of your eyes, and it was the craziest thing.” – Cole Bennett, COMPLEX Interview It is presented by independent Chicago-based event production label SPKRBX.A post shared by Cole Bennett “You’d see Vic Mensa just walking down the street. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade.īennett hosts a music festival called Summer Smash every year. In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included an Aerospace 720 shoe, a hooded sweatshirt, and a long sleeve t-shirt. In February 2020, Lyrical Lemonade collaborated with Jordan Brand. He said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that." Pitchfork named Ski Mask the Slump God's 2017 "Catch Me Outside" music video, which was directed by Bennett, one of their favorite music videos of the 2010s.īennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, and Jack Harlow. Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent. Lyrical Lemonade has contributed to the rise of various rappers such as Lil Pump (left) and Ski Mask the Slump Godīennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers. The video itself features cameos from Dr. In March 2020, he directed the music video for Eminem's hit single "Godzilla", which features a guest appearance from Juice Wrld, who died before the song's release. Cole, Wiz Khalifa, Kanye West, and Eminem. He has since worked with mainstream figures in hip hop such as J. The video has surpassed 590 million views on YouTube, becoming his most popular video on the channel. In May 2018, he became one of the most recognizable music video directors after directing the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays" and YBN Nahmir's "Bounce Out with That". In August 2017, he directed the music video for the Lil Xan single, "Betrayed", which was certified Platinum by the RIAA in 2018. On April 7, 2017, he released his first short film, "Lone Springs". In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. The channel eventually expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. He soon began directing music videos for local Chicago rappers, including Vic Mensa and Taylor Bennett, which he uploaded onto the Lyrical Lemonade channel, along with live show recaps, cyphers, documentaries and interviews. His mother came up with the name of the blog and also gave him a video camera. He dropped out of college to focus on his career in videography and hip hop music, something he wanted to do since childhood.īennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. Bennett was born on May 14, 1996, in Plano, Illinois.
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